How to Send LinkedIn Lead Gen Forms to VerticalResponse (Step-by-Step)
Send LinkedIn leads to VerticalResponse automatically. Connect your Page, connect VerticalResponse and test it with LeadsNotify in 5 minutes.
By Akash Mehra
5 min read
Table of contents
VerticalResponse is an email marketing platform built for small businesses and nonprofits, with simple lists and newsletters. If you run LinkedIn Lead Gen Forms, sending every new lead to VerticalResponse automatically saves you downloading files from Campaign Manager and importing them by hand.
This guide shows you how to send LinkedIn Lead Gen Forms to VerticalResponse with LeadsNotify: connect your LinkedIn Page, connect VerticalResponse, choose where leads go, and test it. It takes about five minutes.
Why Send LinkedIn Leads to VerticalResponse?
Getting ad leads onto a VerticalResponse list automatically means they are included in your next email without anyone importing a file.
LinkedIn leads are often your most valuable leads: decision makers, with company and job title already filled in from their profile. They are also the easiest to lose, because they wait in Campaign Manager until someone remembers to download them.
How to Send LinkedIn Lead Gen Forms to VerticalResponse (About 5 Minutes)
Before you start, you need: a LeadsNotify account on any plan, free included, admin access to the LinkedIn Page that runs your lead gen forms, and your VerticalResponse login.
Step 1: Connect Your LinkedIn Account
Log in to LeadsNotify and open Lead sources. Click Sign in with LinkedIn, sign in, and approve the permissions LinkedIn asks for. Your account shows as Connected under LinkedIn accounts. Already connected? Skip to step 2.
Step 2: Create a Notifier and Pick Your Lead Gen Forms
Click Create notifier. In the Source step, choose LinkedIn Lead Gen Forms, select your LinkedIn account and tick one or more lead gen forms. LeadsNotify reads the fields on those forms, such as first name, last name, email, company name and job title.
Only active forms are shown. If a form is missing, check that the form and its campaign are active in Campaign Manager.
Step 3: Choose VerticalResponse as the Destination
Click Choose destination, find VerticalResponse in the list (you can search for it) and click the button to connect it.
Step 4: Connect VerticalResponse
In the Connect step, connect your VerticalResponse account. There is no key to copy: you sign in to VerticalResponse and allow access.
- In the Connect step, click the Connect VerticalResponse button.
- A window opens asking you to sign in to VerticalResponse. Sign in with your email address and password.
- Once connected, the green button is replaced by Please Select List.
Step 5: Match Your Fields and Save
Choose the VerticalResponse list new leads should join.
Save the notifier. It appears under Notifiers, and the green switch means it’s live. The test step shows whether failure alerts are on, so you hear about it if a lead can’t be delivered.
Step 6: Send a Test Lead and Check Lead delivery
Saving the notifier opens Review and test delivery. LeadsNotify cannot create LinkedIn test leads itself, but LinkedIn can, and the test step lists the exact steps for your form.
To send one, open LinkedIn Campaign Manager and choose your ad account, go to Content & Assets > Lead generation forms, click More next to the form and choose Send Test Lead. Fill in a first name, last name and email address you own, then click Send. Later, the ⋯ menu next to the notifier in Notifiers has How to send a test lead with the same steps.
Open Contacts in VerticalResponse and look for the test lead in the list you chose. If the test lead is there with the right details, the notifier is working.
Then open Lead delivery in LeadsNotify. Every attempt is listed with the source, the destination, a status of Delivered or Failed and the delivery time. Our guide to the lead delivery status dashboard walks through every column.
Tips for Getting More From LinkedIn Leads in VerticalResponse
- Create one list per campaign so you can email each group separately.
Troubleshooting the LinkedIn Lead Gen Forms to VerticalResponse Integration
Start with the Lead delivery page. It shows whether each lead was Delivered or Failed, and the failure alert email includes the reason.
| What you see | Likely cause | Fix |
|---|---|---|
| No leads arriving at all | The LinkedIn account shows as disconnected, often after an admin role changes | Lead sources > Sign in with LinkedIn, and reconnect the account |
| Your form isn’t in the form list | Only active forms are shown | Check the form and campaign status in Campaign Manager, then reopen the notifier |
| Leads stopped after you edited the campaign | The campaign now uses a different lead gen form | Edit the notifier and select the new form |
| A delivery shows Failed | VerticalResponse refused the lead | Open Lead delivery to find the lead, and read the reason in the failure alert email |
Frequently Asked Questions
How do I connect LinkedIn Lead Gen Forms to VerticalResponse?
Use LeadsNotify. Connect your LinkedIn Page, create a notifier with VerticalResponse as the destination, pick your lead gen forms, sign in to VerticalResponse and allow access, then save and send a test lead.
Can LinkedIn leads go to VerticalResponse automatically?
Yes. Once the notifier is switched on, every new lead from the forms you picked is sent to VerticalResponse within seconds, with no CSV downloads.
Do I need to write any code?
No. Everything is set up in the LeadsNotify screens. You only need access to your LinkedIn Page and to your VerticalResponse account.
Can I send the same lead to VerticalResponse and another tool?
Yes. Create a second notifier on the same form, for example email alerts or Slack. See every LinkedIn Lead Gen Forms to VerticalResponse option on our integrations page.
What happens if a lead can’t be delivered?
Keep failure alerts on for the notifier and LeadsNotify emails you when VerticalResponse refuses a lead. The alert includes the reason. Here’s more on lead failure email alerts.
Which LeadsNotify plans include it?
Every plan, the free plan included. The free plan covers 50 leads a month and 1 notifier. Compare the plans.
Start Sending LinkedIn Leads to VerticalResponse
Connect your LinkedIn Page, connect VerticalResponse, pick your forms and save the notifier. Your next lead lands in VerticalResponse seconds after the form is sent, instead of waiting for a download. Create your free LeadsNotify account and set up your VerticalResponse notifier today.
Running Facebook lead ads too? Here’s how to send Facebook leads to VerticalResponse.
Last Updated on October 26, 2026 by Akash Mehra
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