How to Send LinkedIn Lead Gen Forms to Benchmark Email (Step-by-Step)
Send LinkedIn leads to Benchmark Email automatically. Connect your Page, add your Benchmark Email key and test it with LeadsNotify in 5 minutes.
By Akash Mehra
6 min read
Table of contents
Benchmark Email is an email marketing platform for newsletters, automations and sign-up forms, popular with small businesses and agencies. If you run LinkedIn Lead Gen Forms, sending every new lead to Benchmark Email automatically saves you downloading files from Campaign Manager and importing them by hand.
This guide shows you how to send LinkedIn Lead Gen Forms to Benchmark Email with LeadsNotify: connect your LinkedIn Page, connect Benchmark Email, choose where leads go, and test it. It takes about five minutes.
Why Send LinkedIn Leads to Benchmark Email?
A new lead is most likely to open your first email in the hour after they submit the form. Sending them to a Benchmark list automatically lets your welcome automation reach them in that window.
LinkedIn leads are often your most valuable leads: decision makers, with company and job title already filled in from their profile. They are also the easiest to lose, because they wait in Campaign Manager until someone remembers to download them.
How to Send LinkedIn Lead Gen Forms to Benchmark Email (About 5 Minutes)
Before you start, you need: a LeadsNotify account on any plan, free included, admin access to the LinkedIn Page that runs your lead gen forms, and your Benchmark Email account and permission to create API keys.
Step 1: Connect Your LinkedIn Account
Log in to LeadsNotify and open Lead sources. Click Sign in with LinkedIn, sign in, and approve the permissions LinkedIn asks for. Your account shows as Connected under LinkedIn accounts. Already connected? Skip to step 2.
Step 2: Create a Notifier and Pick Your Lead Gen Forms
Click Create notifier. In the Source step, choose LinkedIn Lead Gen Forms, select your LinkedIn account and tick one or more lead gen forms. LeadsNotify reads the fields on those forms, such as first name, last name, email, company name and job title.
Only active forms are shown. If a form is missing, check that the form and its campaign are active in Campaign Manager.
Step 3: Choose Benchmark Email as the Destination
Click Choose destination, find Benchmark Email in the list (you can search for it) and click the button to connect it.
Step 4: Connect Benchmark Email
The Connect step asks for your Benchmark Email API Key. These let LeadsNotify add leads to your Benchmark Email account.
Where to find your Benchmark Email API Key
- Log in to Benchmark Email.
- Click your username in the top right, then Integrations.
- In the left menu, click API Key.
- Copy the key shown.
Treat the API key like a password. Anyone who has it can access your Benchmark account.
Paste the value into LeadsNotify and click Submit.
Step 5: Match Your Fields and Save
After you click Submit, LeadsNotify connects to Benchmark Email and shows the lists in your account. Choose the list new leads should join, then match the lead form fields to the Benchmark fields.
Save the notifier. It appears under Notifiers, and the green switch means it’s live. The test step shows whether failure alerts are on, so you hear about it if a lead can’t be delivered.
Step 6: Send a Test Lead and Check Lead delivery
Saving the notifier opens Review and test delivery. LeadsNotify cannot create LinkedIn test leads itself, but LinkedIn can, and the test step lists the exact steps for your form.
To send one, open LinkedIn Campaign Manager and choose your ad account, go to Content & Assets > Lead generation forms, click More next to the form and choose Send Test Lead. Fill in a first name, last name and email address you own, then click Send. Later, the ⋯ menu next to the notifier in Notifiers has How to send a test lead with the same steps.
Open Contacts in Benchmark Email, open the list you chose and look for the test lead. If the test lead is there with the right details, the notifier is working.
Then open Lead delivery in LeadsNotify. Every attempt is listed with the source, the destination, a status of Delivered or Failed and the delivery time. Our guide to the lead delivery status dashboard walks through every column.
Tips for Getting More From LinkedIn Leads in Benchmark Email
- Create a dedicated list per campaign or offer so each one can have its own automation.
- Use a Benchmark automation triggered by joining the list to send your welcome email.
- Keep the list confirmation settings in mind: if double opt-in is on, the contact must confirm first.
Troubleshooting the LinkedIn Lead Gen Forms to Benchmark Email Integration
Start with the Lead delivery page. It shows whether each lead was Delivered or Failed, and the failure alert email includes the reason.
| What you see | Likely cause | Fix |
|---|---|---|
| No leads arriving at all | The LinkedIn account shows as disconnected, often after an admin role changes | Lead sources > Sign in with LinkedIn, and reconnect the account |
| Your form isn’t in the form list | Only active forms are shown | Check the form and campaign status in Campaign Manager, then reopen the notifier |
| Leads stopped after you edited the campaign | The campaign now uses a different lead gen form | Edit the notifier and select the new form |
| The API key is rejected | The key was copied with a space or regenerated since | Copy the key again from Integrations > API Key |
| Leads arrive but get no emails | The automation is not triggered by the list | Check the automation entry trigger in Benchmark |
| A delivery shows Failed | Benchmark Email refused the lead | Open Lead delivery to find the lead, and read the reason in the failure alert email |
Frequently Asked Questions
How do I connect LinkedIn Lead Gen Forms to Benchmark Email?
Use LeadsNotify. Connect your LinkedIn Page, create a notifier with Benchmark Email as the destination, pick your lead gen forms, enter your Benchmark Email API Key, then save and send a test lead.
Can LinkedIn leads go to Benchmark Email automatically?
Yes. Once the notifier is switched on, every new lead from the forms you picked is sent to Benchmark Email within seconds, with no CSV downloads.
Do I need to write any code?
No. Everything is set up in the LeadsNotify screens. You only need access to your LinkedIn Page and to your Benchmark Email account.
Can I send the same lead to Benchmark Email and another tool?
Yes. Create a second notifier on the same form, for example email alerts or Slack. See every LinkedIn Lead Gen Forms to Benchmark Email option on our integrations page.
What happens if a lead can’t be delivered?
Keep failure alerts on for the notifier and LeadsNotify emails you when Benchmark Email refuses a lead. The alert includes the reason. Here’s more on lead failure email alerts.
Which LeadsNotify plans include it?
Every plan, the free plan included. The free plan covers 50 leads a month and 1 notifier. Compare the plans.
Start Sending LinkedIn Leads to Benchmark Email
Connect your LinkedIn Page, connect Benchmark Email, pick your forms and save the notifier. Your next lead lands in Benchmark Email seconds after the form is sent, instead of waiting for a download. Create your free LeadsNotify account and set up your Benchmark Email notifier today.
Last Updated on October 26, 2026 by Akash Mehra
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