How to Send Facebook Lead Ads to Mailjet (Step-by-Step)
Send Facebook leads to Mailjet automatically. Connect your Page, add your Mailjet key, map fields and test it with LeadsNotify in about 5 minutes.
By Akash Mehra
6 min read
Table of contents
Mailjet is an email platform for marketing campaigns and transactional email, with contact lists and automation. If you run Facebook Lead Ads, sending every new lead to Mailjet automatically saves you downloading files from Leads Center and importing them by hand.
This guide shows you how to send Facebook Lead Ads to Mailjet with LeadsNotify: connect your Facebook Page, connect Mailjet, choose where leads go, and test it. It takes about five minutes.
Why Send Facebook Leads to Mailjet?
Adding leads to a Mailjet contact list the moment they submit means your welcome email, or your next campaign, reaches them while they still remember your ad.
Facebook keeps leads in Leads Center, but nobody works leads there. The longer a lead waits for an export, the colder it gets.
How to Send Facebook Lead Ads to Mailjet (About 5 Minutes)
Before you start, you need: a LeadsNotify account on any plan, free included, admin access to the Facebook Page that runs your instant forms, and your Mailjet account and permission to create API keys.
Step 1: Connect Your Facebook Page
Log in to LeadsNotify and open Lead sources. Click Continue with Facebook, tick the Pages that own your lead forms, and approve the permissions Facebook asks for. Every Page you ticked shows as Connected. Managing a client’s Page? The client has to give your business admin access and leads access first, otherwise the Page won’t appear in the Facebook popup. Already connected your Page for another notifier? Skip to step 2.
Step 2: Create a Notifier and Pick Your Instant Forms
Click Create notifier. In the Source step, choose Facebook Lead Ads, select your Page and tick one or more instant forms. LeadsNotify reads the fields on those forms so you can send them on.
Only active forms are shown. Facebook doesn’t let you edit a published instant form, so if you changed a question you duplicated the form. Pick the copy your ad is actually running. New to lead forms? Here’s how to set up a Facebook instant form.
Step 3: Choose Mailjet as the Destination
Click Choose destination, find Mailjet in the list (you can search for it) and click the button to connect it.
Step 4: Connect Mailjet
The Connect step asks for your Mailjet API ID and API Secret. These let LeadsNotify add leads to your Mailjet account.
Where to find your Mailjet API ID and API Secret
- Log in to Mailjet.
- Open Account settings.
- Go to API Key Management (Primary and Subaccount).
- Copy the API Key into the API ID field in LeadsNotify, and the Secret Key into the API Secret field.
Mailjet only shows the Secret Key once, when it is created. If you do not have it saved, you can generate a new key pair, but be aware that resetting a Secret Key breaks any other tool already using it. Each Mailjet subaccount has its own key pair, so use the one for the account that holds your list.
Paste the values into LeadsNotify and click Submit.
Step 5: Match Your Fields and Save
After you click Submit, LeadsNotify connects to Mailjet and loads your contact lists. Choose the list new leads should join and match the form fields to Mailjet contact properties.
Save the notifier. It appears under Notifiers, and the green switch means it’s live. The test step shows whether failure alerts are on, so you hear about it if a lead can’t be delivered.
Step 6: Send a Test Lead and Check Lead delivery
Saving the notifier opens Review and test delivery. Click Send test lead: LeadsNotify asks Meta to create one sample lead on your form and shows the delivery result right there. No real customer data is used. You can send another one later from Notifiers: click the ⋯ menu next to the notifier and choose Send test lead.
Open Contacts in Mailjet, open the list you chose and search for the test lead. If the test lead is there with the right details, the notifier is working.
Then open Lead delivery in LeadsNotify. Every attempt is listed with the source, the destination, a status of Delivered or Failed and the delivery time. Our guide to the lead delivery status dashboard walks through every column.
Tips for Getting More From Facebook Leads in Mailjet
- LeadsNotify labels the fields API ID and API Secret. They are the Mailjet API Key and Secret Key.
- Create Mailjet contact properties for any extra form answers you want to use in emails.
- Pair the list with a Mailjet automation so each new contact gets a welcome email.
Troubleshooting the Facebook Lead Ads to Mailjet Integration
Start with the Lead delivery page. It shows whether each lead was Delivered or Failed, and the failure alert email includes the reason.
| What you see | Likely cause | Fix |
|---|---|---|
| No leads arriving at all | The Facebook Page shows as disconnected, often after an admin leaves or a role changes | Lead sources > Continue with Facebook, and tick the Page again |
| Leads stopped after you changed the form | Your ad now runs a duplicated form and the notifier still watches the old one | Edit the notifier from Notifiers and select the new form |
| Your form isn’t in the list | Only active forms are shown | Check the form’s status in Meta, then reopen the notifier |
| Mailjet rejects the credentials | The Secret Key was reset, or the key belongs to a different subaccount | Use the key pair for the subaccount that holds your list |
| Another tool stopped sending after setup | The Secret Key was regenerated | Update the other tool with the new key, or create a separate subaccount key |
| A delivery shows Failed | Mailjet refused the lead | Open Lead delivery to find the lead, and read the reason in the failure alert email |
Frequently Asked Questions
How do I connect Facebook Lead Ads to Mailjet?
Use LeadsNotify. Connect your Facebook Page, create a notifier with Mailjet as the destination, pick your instant forms, enter your Mailjet API ID and API Secret, then save and send a test lead.
Can Facebook leads go to Mailjet automatically?
Yes. Once the notifier is switched on, every new lead from the forms you picked is sent to Mailjet within seconds, with no CSV downloads.
What is the API ID for Mailjet?
It is your Mailjet API Key. LeadsNotify calls it API ID, and the Mailjet Secret Key goes in API Secret.
Do I need to write any code?
No. Everything is set up in the LeadsNotify screens. You only need access to your Facebook Page and to your Mailjet account.
Can I send the same lead to Mailjet and another tool?
Yes. Create a second notifier on the same form, for example email alerts or Slack. See every Facebook Lead Ads to Mailjet option on our integrations page.
What happens if a lead can’t be delivered?
Keep failure alerts on for the notifier and LeadsNotify emails you when Mailjet refuses a lead. The alert includes the reason. Here’s more on lead failure email alerts.
Which LeadsNotify plans include it?
Every plan, the free plan included. The free plan covers 50 leads a month and 1 notifier. Compare the plans.
Start Sending Facebook Leads to Mailjet
Connect your Facebook Page, connect Mailjet, pick your forms and save the notifier. Your next lead lands in Mailjet seconds after the form is sent, instead of waiting for a download. Create your free LeadsNotify account and set up your Mailjet notifier today.
Last Updated on October 26, 2026 by Akash Mehra
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