How to Send Facebook Lead Ads to EngageBay (Step-by-Step)
Send Facebook leads to EngageBay automatically. Connect your Page, add your EngageBay key, map fields and test it with LeadsNotify in about 5 minutes.
By Akash Mehra
6 min read
Table of contents
EngageBay is an all-in-one marketing, sales and service platform for small businesses, with a CRM, email marketing and a helpdesk. If you run Facebook Lead Ads, sending every new lead to EngageBay automatically saves you downloading files from Leads Center and importing them by hand.
This guide shows you how to send Facebook Lead Ads to EngageBay with LeadsNotify: connect your Facebook Page, connect EngageBay, choose where leads go, and test it. It takes about five minutes.
Why Send Facebook Leads to EngageBay?
EngageBay sequences and deal pipelines start from a contact. Sending ad leads straight in means no lead waits for a manual import before anyone follows up.
Facebook keeps leads in Leads Center, but nobody works leads there. The longer a lead waits for an export, the colder it gets.
How to Send Facebook Lead Ads to EngageBay (About 5 Minutes)
Before you start, you need: a LeadsNotify account on any plan, free included, admin access to the Facebook Page that runs your instant forms, and your EngageBay account and permission to create API keys.
Step 1: Connect Your Facebook Page
Log in to LeadsNotify. Open Connectors in the top menu and choose Facebook. Click Connect To Facebook, tick the Pages that own your lead forms, and approve the permissions Facebook asks for.
Every Page you ticked shows as CONNECTED. Managing a client’s Page? The client has to give your business admin access and leads access first, otherwise the Page won’t appear in the Facebook popup. Already connected your Page for another notifier? Skip to step 2.
Step 2: Create a EngageBay Notifier
Go back to the dashboard. Under Create a new notifier, make sure the Facebook tab is selected, type “engagebay” in the search box, find Send leads to EngageBay and click Create notifier.
Step 3: Pick Your Page and Instant Forms
The Create Notifier screen has two sides. The Trigger on the left is where leads come from. The Action on the right is where they go.
In the Trigger panel, choose your Page under Select Facebook Page, then pick one or more forms under Select Form. LeadsNotify lists the fields on those forms under Input Fields.
Only active forms are shown. Facebook doesn’t let you edit a published instant form, so if you changed a question you duplicated the form. Pick the copy your ad is actually running. New to lead forms? Here’s how to set up a Facebook instant form.
Step 4: Connect EngageBay
The Action panel asks for your EngageBay API ID. These let LeadsNotify add leads to your EngageBay account.
Where to find your EngageBay API ID
- Log in to EngageBay.
- Open Account Settings, then API & Tracking code.
- Copy the REST API Key. Do not use the JavaScript API Key on the same page.
- Paste it into the API ID field in LeadsNotify.
EngageBay shows two keys on the same page. LeadsNotify needs the REST API Key.
Paste the value into LeadsNotify and click Submit.
Step 5: Choose Where Leads Go, Then Submit
After you click Submit, LeadsNotify connects to EngageBay and loads your contact fields. Match each lead form field to the EngageBay field it belongs in.
Tick Email me when a lead fails so you hear about it if a lead can’t be delivered, then click Submit. Your notifier appears under My Notifier, and the green switch means it’s live.
Step 6: Send a Test Lead and Check Lead Delivery
After you submit the notifier, LeadsNotify offers to send a test lead through it. You can also do this later: open My Notifier, click Edit on the notifier, then click TEST NOTIFIER.
Open Contacts in EngageBay and search for the test lead by email. If the test lead is there with the right details, the notifier is working.
Want to test with a real form submission from Facebook? Use Meta’s Lead Ads Testing Tool, pick your Page and form, and submit a test lead. Use a real email address you own, because some tools reject placeholder addresses.
Then open Lead Delivery in LeadsNotify. Every attempt is listed with the Page, the form, the destination and a status of Delivered or Failed, and the Response column shows the exact reply from EngageBay. Our guide to the lead delivery status dashboard walks through every column.
Tips for Getting More From Facebook Leads in EngageBay
- Add a tag or list in EngageBay that marks the source, so you can run a sequence for ad leads only.
- Use EngageBay automation to create a deal or task when a new contact arrives.
Troubleshooting the Facebook Lead Ads to EngageBay Integration
Start with the Response column in Lead Delivery. It shows the exact reason EngageBay gave for a failed lead.
| What you see | Likely cause | Fix |
|---|---|---|
| No leads arriving at all | The Facebook Page shows DISCONNECTED, often after an admin leaves or a role changes | Connectors > Facebook > Connect To Facebook, and tick the Page again |
| Leads stopped after you changed the form | Your ad now runs a duplicated form and the notifier still watches the old one | Edit the notifier in My Notifier and select the new form |
| Your form isn’t in the list | Only active forms are shown | Check the form’s status in Meta, then reopen the notifier |
| The key is rejected | The JavaScript API Key was pasted instead of the REST API Key | Copy the REST API Key from Account Settings > API & Tracking code |
| A delivery shows Failed | EngageBay refused the lead | Open Lead Delivery and read the Response column for the reason |
Frequently Asked Questions
How do I connect Facebook Lead Ads to EngageBay?
Use LeadsNotify. Connect your Facebook Page, create a EngageBay notifier, pick your instant forms, enter your EngageBay API ID, then submit and send a test lead.
Can Facebook leads go to EngageBay automatically?
Yes. Once the notifier is switched on, every new lead from the forms you picked is sent to EngageBay within seconds, with no CSV downloads.
Which EngageBay key do I use?
The REST API Key from Account Settings > API & Tracking code. Paste it into the field LeadsNotify labels API ID.
Do I need to write any code?
No. Everything is set up in the LeadsNotify screens. You only need access to your Facebook Page and to your EngageBay account.
Can I send the same lead to EngageBay and another tool?
Yes. Create a second notifier on the same form, for example email alerts or Slack. See every Facebook Lead Ads to EngageBay option on our integrations page.
What happens if a lead can’t be delivered?
Tick Email me when a lead fails on the notifier and LeadsNotify emails you when EngageBay refuses a lead. The Response column in Lead Delivery shows the reason. Here’s more on lead failure email alerts.
Which LeadsNotify plans include it?
Every plan, the free plan included. The free plan covers 150 leads a month and 2 notifiers. Compare the plans.
Start Sending Facebook Leads to EngageBay
Connect your Facebook Page, connect EngageBay, pick your forms and click Submit. Your next lead lands in EngageBay seconds after the form is sent, instead of waiting for a download. Create your free LeadsNotify account and set up your EngageBay notifier today.
Last Updated on September 25, 2026 by Akash Mehra
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