How to Send LinkedIn Lead Gen Forms to VerticalResponse (Step-by-Step)
Send LinkedIn leads to VerticalResponse automatically. Connect your Page, connect VerticalResponse and test it with LeadsNotify in 5 minutes.
By Akash Mehra
5 min read
Table of contents
VerticalResponse is an email marketing platform built for small businesses and nonprofits, with simple lists and newsletters. If you run LinkedIn Lead Gen Forms, sending every new lead to VerticalResponse automatically saves you downloading files from Campaign Manager and importing them by hand.
This guide shows you how to send LinkedIn Lead Gen Forms to VerticalResponse with LeadsNotify: connect your LinkedIn Page, connect VerticalResponse, choose where leads go, and test it. It takes about five minutes.
Why Send LinkedIn Leads to VerticalResponse?
Getting ad leads onto a VerticalResponse list automatically means they are included in your next email without anyone importing a file.
LinkedIn leads are often your most valuable leads: decision makers, with company and job title already filled in from their profile. They are also the easiest to lose, because they wait in Campaign Manager until someone remembers to download them.
How to Send LinkedIn Lead Gen Forms to VerticalResponse (About 5 Minutes)
Before you start, you need: a LeadsNotify account on any plan, free included, admin access to the LinkedIn Page that runs your lead gen forms, and your VerticalResponse login.
Step 1: Connect Your LinkedIn Page
Log in to LeadsNotify. Open Connectors in the top menu and choose Linkedin. Click Connect To Linkedin, sign in, tick the Pages you run lead gen form campaigns from, and approve the permissions LinkedIn asks for.
Every Page you ticked shows as CONNECTED. Adding another Page later? Click Connect To Linkedin again and tick the new Page, leaving the connected Pages ticked. Already connected? Skip to step 2.
Step 2: Create a VerticalResponse Notifier
Go back to the dashboard. Under Create a new notifier, make sure the LinkedIn tab is selected, type “verticalresponse” in the search box, find Send leads to VerticalResponse and click Create notifier.
Step 3: Pick Your Page and Lead Gen Forms
The Create Notifier screen has two sides. The Trigger on the left is where leads come from. The Action on the right is where they go.
In the Trigger panel, choose your LinkedIn Page under Select Page, then pick one or more lead gen forms under Select Form. LeadsNotify then lists the fields on those forms, such as first name, last name, email, company name and job title.
Only active forms are shown. If a form is missing, check that the form and its campaign are active in Campaign Manager.
Step 4: Connect VerticalResponse
In the Action panel, connect your VerticalResponse account. There is no key to copy: you sign in to VerticalResponse and allow access.
- In the Action panel, click the green Click here to connect your Verticalresponse account button.
- A window opens asking you to sign in to VerticalResponse. Sign in with your email address and password.
- Once connected, the green button is replaced by Please Select List.
Step 5: Choose Where Leads Go, Then Submit
Choose the VerticalResponse list new leads should join, then scroll down and click Submit.
Tick Email me when a lead fails so you hear about it if a lead can’t be delivered, then click Submit. Your notifier appears under My Notifier, and the green switch means it’s live.
Step 6: Send a Test Lead and Check Lead Delivery
After you submit the notifier, LeadsNotify offers to send a test lead through it. You can also do this later: open My Notifier, click Edit on the notifier, then click TEST NOTIFIER.
Open Contacts in VerticalResponse and look for the test lead in the list you chose. If the test lead is there with the right details, the notifier is working.
Want to test with a submission from LinkedIn itself? In Campaign Manager, open your ad account, go to Content & Assets > Lead generation forms, click More next to the form and choose Send Test Lead. Use a real email address you own.
Then open Lead Delivery in LeadsNotify. Every attempt is listed with the Page, the form, the destination and a status of Delivered or Failed, and the Response column shows the exact reply from VerticalResponse. Our guide to the lead delivery status dashboard walks through every column.
Tips for Getting More From LinkedIn Leads in VerticalResponse
- Create one list per campaign so you can email each group separately.
Troubleshooting the LinkedIn Lead Gen Forms to VerticalResponse Integration
Start with the Response column in Lead Delivery. It shows the exact reason VerticalResponse gave for a failed lead.
| What you see | Likely cause | Fix |
|---|---|---|
| No leads arriving at all | The LinkedIn Page shows DISCONNECTED, often after an admin role changes | Connectors > Linkedin > Connect To Linkedin, and tick the Page again |
| Your form isn’t in Select Form | Only active forms are shown | Check the form and campaign status in Campaign Manager, then reopen the notifier |
| Leads stopped after you edited the campaign | The campaign now uses a different lead gen form | Edit the notifier and select the new form |
| A delivery shows Failed | VerticalResponse refused the lead | Open Lead Delivery and read the Response column for the reason |
Frequently Asked Questions
How do I connect LinkedIn Lead Gen Forms to VerticalResponse?
Use LeadsNotify. Connect your LinkedIn Page, create a VerticalResponse notifier, pick your lead gen forms, sign in to VerticalResponse and allow access, then submit and send a test lead.
Can LinkedIn leads go to VerticalResponse automatically?
Yes. Once the notifier is switched on, every new lead from the forms you picked is sent to VerticalResponse within seconds, with no CSV downloads.
Do I need to write any code?
No. Everything is set up in the LeadsNotify screens. You only need access to your LinkedIn Page and to your VerticalResponse account.
Can I send the same lead to VerticalResponse and another tool?
Yes. Create a second notifier on the same form, for example email alerts or Slack. See every LinkedIn Lead Gen Forms to VerticalResponse option on our integrations page.
What happens if a lead can’t be delivered?
Tick Email me when a lead fails on the notifier and LeadsNotify emails you when VerticalResponse refuses a lead. The Response column in Lead Delivery shows the reason. Here’s more on lead failure email alerts.
Which LeadsNotify plans include it?
Every plan, the free plan included. The free plan covers 150 leads a month and 2 notifiers. Compare the plans.
Start Sending LinkedIn Leads to VerticalResponse
Connect your LinkedIn Page, connect VerticalResponse, pick your forms and click Submit. Your next lead lands in VerticalResponse seconds after the form is sent, instead of waiting for a download. Create your free LeadsNotify account and set up your VerticalResponse notifier today.
Running Facebook lead ads too? Here’s how to send Facebook leads to VerticalResponse.
Last Updated on September 25, 2026 by Akash Mehra
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