How to Send LinkedIn Lead Gen Forms to Pipedrive (Step-by-Step)
Send LinkedIn leads to Pipedrive automatically. Connect your Page, connect Pipedrive, map fields and test it with LeadsNotify in about 5 minutes.
By Akash Mehra
6 min read
Table of contents
Pipedrive is a sales CRM built around a visual pipeline, used by sales teams that want to see every deal and the next step on it. If you run LinkedIn Lead Gen Forms, sending every new lead to Pipedrive automatically saves you downloading files from Campaign Manager and importing them by hand.
This guide shows you how to send LinkedIn Lead Gen Forms to Pipedrive with LeadsNotify: connect your LinkedIn Page, connect Pipedrive, choose where leads go, and test it. It takes about five minutes.
Why Send LinkedIn Leads to Pipedrive?
A lead that is not in Pipedrive has no next activity and no owner. Getting ad leads in automatically means reps work them from the pipeline instead of from a spreadsheet.
LinkedIn leads are often your most valuable leads: decision makers, with company and job title already filled in from their profile. They are also the easiest to lose, because they wait in Campaign Manager until someone remembers to download them.
How to Send LinkedIn Lead Gen Forms to Pipedrive (About 5 Minutes)
Before you start, you need: a LeadsNotify account on any plan, free included, admin access to the LinkedIn Page that runs your lead gen forms, and your Pipedrive login.
Step 1: Connect Your LinkedIn Page
Log in to LeadsNotify. Open Connectors in the top menu and choose Linkedin. Click Connect To Linkedin, sign in, tick the Pages you run lead gen form campaigns from, and approve the permissions LinkedIn asks for.
Every Page you ticked shows as CONNECTED. Adding another Page later? Click Connect To Linkedin again and tick the new Page, leaving the connected Pages ticked. Already connected? Skip to step 2.
Step 2: Create a Pipedrive Notifier
Go back to the dashboard. Under Create a new notifier, make sure the LinkedIn tab is selected, type “pipedrive” in the search box, find Send leads to Pipedrive and click Create notifier.
Step 3: Pick Your Page and Lead Gen Forms
The Create Notifier screen has two sides. The Trigger on the left is where leads come from. The Action on the right is where they go.
In the Trigger panel, choose your LinkedIn Page under Select Page, then pick one or more lead gen forms under Select Form. LeadsNotify then lists the fields on those forms, such as first name, last name, email, company name and job title.
Only active forms are shown. If a form is missing, check that the form and its campaign are active in Campaign Manager.
Step 4: Connect Pipedrive
In the Action panel, connect your Pipedrive account. There is no key to copy: you sign in to Pipedrive and allow access.
- In the Action panel, find the Connect Pipedrive card and click Connect Pipedrive.
- Pipedrive asks you to sign in, then shows what LeadsNotify is asking for.
- Click Allow and install. You return to LeadsNotify.
Step 5: Choose Where Leads Go, Then Submit
Once Pipedrive is connected, LeadsNotify loads your Pipedrive fields. Match each lead form field to the field it belongs in, so name, email and phone land where your team expects them.
Tick Email me when a lead fails so you hear about it if a lead can’t be delivered, then click Submit. Your notifier appears under My Notifier, and the green switch means it’s live.
Step 6: Send a Test Lead and Check Lead Delivery
After you submit the notifier, LeadsNotify offers to send a test lead through it. You can also do this later: open My Notifier, click Edit on the notifier, then click TEST NOTIFIER.
Open Pipedrive and search for the test lead by name or email. If the test lead is there with the right details, the notifier is working.
Want to test with a submission from LinkedIn itself? In Campaign Manager, open your ad account, go to Content & Assets > Lead generation forms, click More next to the form and choose Send Test Lead. Use a real email address you own.
Then open Lead Delivery in LeadsNotify. Every attempt is listed with the Page, the form, the destination and a status of Delivered or Failed, and the Response column shows the exact reply from Pipedrive. Our guide to the lead delivery status dashboard walks through every column.
Tips for Getting More From LinkedIn Leads in Pipedrive
- Create a Pipedrive automation that adds an activity, such as a call, whenever a new record arrives from your ads.
- Add a custom field for the form name so you can filter by campaign.
Troubleshooting the LinkedIn Lead Gen Forms to Pipedrive Integration
Start with the Response column in Lead Delivery. It shows the exact reason Pipedrive gave for a failed lead.
| What you see | Likely cause | Fix |
|---|---|---|
| No leads arriving at all | The LinkedIn Page shows DISCONNECTED, often after an admin role changes | Connectors > Linkedin > Connect To Linkedin, and tick the Page again |
| Your form isn’t in Select Form | Only active forms are shown | Check the form and campaign status in Campaign Manager, then reopen the notifier |
| Leads stopped after you edited the campaign | The campaign now uses a different lead gen form | Edit the notifier and select the new form |
| Pipedrive connection stops working | The app was uninstalled in Pipedrive, or the user who connected it left | Edit the notifier and click Connect Pipedrive again |
| A delivery shows Failed | Pipedrive refused the lead | Open Lead Delivery and read the Response column for the reason |
Frequently Asked Questions
How do I connect LinkedIn Lead Gen Forms to Pipedrive?
Use LeadsNotify. Connect your LinkedIn Page, create a Pipedrive notifier, pick your lead gen forms, click Connect Pipedrive and allow access, then submit and send a test lead.
Can LinkedIn leads go to Pipedrive automatically?
Yes. Once the notifier is switched on, every new lead from the forms you picked is sent to Pipedrive within seconds, with no CSV downloads.
Do I need a Pipedrive API token?
No. You connect Pipedrive by signing in and clicking Allow and install. There is no token to copy.
Do I need to write any code?
No. Everything is set up in the LeadsNotify screens. You only need access to your LinkedIn Page and to your Pipedrive account.
Can I send the same lead to Pipedrive and another tool?
Yes. Create a second notifier on the same form, for example email alerts or Slack. See every LinkedIn Lead Gen Forms to Pipedrive option on our integrations page.
What happens if a lead can’t be delivered?
Tick Email me when a lead fails on the notifier and LeadsNotify emails you when Pipedrive refuses a lead. The Response column in Lead Delivery shows the reason. Here’s more on lead failure email alerts.
Which LeadsNotify plans include it?
Every plan, the free plan included. The free plan covers 150 leads a month and 2 notifiers. Compare the plans.
Start Sending LinkedIn Leads to Pipedrive
Connect your LinkedIn Page, connect Pipedrive, pick your forms and click Submit. Your next lead lands in Pipedrive seconds after the form is sent, instead of waiting for a download. Create your free LeadsNotify account and set up your Pipedrive notifier today.
Last Updated on September 25, 2026 by Akash Mehra
Set up a free notification in a few minutes.