How to Send LinkedIn Lead Gen Forms to Keap (Step-by-Step)
Send LinkedIn leads to Keap automatically. Connect your Page, connect Keap, map fields and test it with LeadsNotify in about 5 minutes.
By Akash Mehra
6 min read
Table of contents
Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses. It keeps contacts, pipelines, invoices and follow-up campaigns in one place. If you run LinkedIn Lead Gen Forms, sending every new lead to Keap automatically saves you downloading files from Campaign Manager and importing them by hand.
This guide shows you how to send LinkedIn Lead Gen Forms to Keap with LeadsNotify: connect your LinkedIn Page, connect Keap, choose where leads go, and test it. It takes about five minutes.
Why Send LinkedIn Leads to Keap?
Keap campaigns only start when a contact exists. If leads sit in an ad platform until someone exports them, the welcome sequence you built never fires on time.
LinkedIn leads are often your most valuable leads: decision makers, with company and job title already filled in from their profile. They are also the easiest to lose, because they wait in Campaign Manager until someone remembers to download them.
How to Send LinkedIn Lead Gen Forms to Keap (About 5 Minutes)
Before you start, you need: a LeadsNotify account on any plan, free included, admin access to the LinkedIn Page that runs your lead gen forms, and your Keap login.
Step 1: Connect Your LinkedIn Page
Log in to LeadsNotify. Open Connectors in the top menu and choose Linkedin. Click Connect To Linkedin, sign in, tick the Pages you run lead gen form campaigns from, and approve the permissions LinkedIn asks for.
Every Page you ticked shows as CONNECTED. Adding another Page later? Click Connect To Linkedin again and tick the new Page, leaving the connected Pages ticked. Already connected? Skip to step 2.
Step 2: Create a Keap Notifier
Go back to the dashboard. Under Create a new notifier, make sure the LinkedIn tab is selected, type “keap” in the search box, find Send leads to Keap and click Create notifier.
Step 3: Pick Your Page and Lead Gen Forms
The Create Notifier screen has two sides. The Trigger on the left is where leads come from. The Action on the right is where they go.
In the Trigger panel, choose your LinkedIn Page under Select Page, then pick one or more lead gen forms under Select Form. LeadsNotify then lists the fields on those forms, such as first name, last name, email, company name and job title.
Only active forms are shown. If a form is missing, check that the form and its campaign are active in Campaign Manager.
Step 4: Connect Keap
In the Action panel, connect your Keap account. There is no key to copy: you sign in to Keap and allow access.
- In the Action panel, click the green Click here to connect your keap account button.
- Keap opens its sign-in page. Log in with a Keap user that can add contacts to the account you want to use.
- Review the access LeadsNotify asks for and approve it. You are sent back to LeadsNotify.
Step 5: Choose Where Leads Go, Then Submit
Once Keap is connected, LeadsNotify loads your Keap contact fields. Match each lead form field to the Keap field it belongs in, for example First Name, Last Name, Email and Phone.
Tick Email me when a lead fails so you hear about it if a lead can’t be delivered, then click Submit. Your notifier appears under My Notifier, and the green switch means it’s live.
Step 6: Send a Test Lead and Check Lead Delivery
After you submit the notifier, LeadsNotify offers to send a test lead through it. You can also do this later: open My Notifier, click Edit on the notifier, then click TEST NOTIFIER.
Open Contacts in Keap and search for the test lead by email. If the test lead is there with the right details, the notifier is working.
Want to test with a submission from LinkedIn itself? In Campaign Manager, open your ad account, go to Content & Assets > Lead generation forms, click More next to the form and choose Send Test Lead. Use a real email address you own.
Then open Lead Delivery in LeadsNotify. Every attempt is listed with the Page, the form, the destination and a status of Delivered or Failed, and the Response column shows the exact reply from Keap. Our guide to the lead delivery status dashboard walks through every column.
Tips for Getting More From LinkedIn Leads in Keap
- Tag new contacts in Keap with an automation that starts on contact creation, so every new ad lead gets the right sequence.
- If you run several forms, add the form name to a custom field so you can segment by offer later.
Troubleshooting the LinkedIn Lead Gen Forms to Keap Integration
Start with the Response column in Lead Delivery. It shows the exact reason Keap gave for a failed lead.
| What you see | Likely cause | Fix |
|---|---|---|
| No leads arriving at all | The LinkedIn Page shows DISCONNECTED, often after an admin role changes | Connectors > Linkedin > Connect To Linkedin, and tick the Page again |
| Your form isn’t in Select Form | Only active forms are shown | Check the form and campaign status in Campaign Manager, then reopen the notifier |
| Leads stopped after you edited the campaign | The campaign now uses a different lead gen form | Edit the notifier and select the new form |
| Keap asks you to sign in again | The Keap authorization expired or the user who connected it was removed | Edit the notifier and connect Keap again |
| Contact created without a phone number | The phone field was not mapped | Edit the notifier and map the phone field |
| A delivery shows Failed | Keap refused the lead | Open Lead Delivery and read the Response column for the reason |
Frequently Asked Questions
How do I connect LinkedIn Lead Gen Forms to Keap?
Use LeadsNotify. Connect your LinkedIn Page, create a Keap notifier, pick your lead gen forms, sign in to Keap and allow access, then submit and send a test lead.
Can LinkedIn leads go to Keap automatically?
Yes. Once the notifier is switched on, every new lead from the forms you picked is sent to Keap within seconds, with no CSV downloads.
Do I need a Keap API key?
No. Keap connects through a secure sign-in, so there is no key to copy. You log in to Keap and allow access.
Do I need to write any code?
No. Everything is set up in the LeadsNotify screens. You only need access to your LinkedIn Page and to your Keap account.
Can I send the same lead to Keap and another tool?
Yes. Create a second notifier on the same form, for example email alerts or Slack. See every LinkedIn Lead Gen Forms to Keap option on our integrations page.
What happens if a lead can’t be delivered?
Tick Email me when a lead fails on the notifier and LeadsNotify emails you when Keap refuses a lead. The Response column in Lead Delivery shows the reason. Here’s more on lead failure email alerts.
Which LeadsNotify plans include it?
Every plan, the free plan included. The free plan covers 150 leads a month and 2 notifiers. Compare the plans.
Start Sending LinkedIn Leads to Keap
Connect your LinkedIn Page, connect Keap, pick your forms and click Submit. Your next lead lands in Keap seconds after the form is sent, instead of waiting for a download. Create your free LeadsNotify account and set up your Keap notifier today.
Last Updated on September 25, 2026 by Akash Mehra
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