How to Integrate Facebook Lead Ads with Omnisend
Omnisend is an e-commerce-focused email marketing automation platform, offering tools for personalized email campaigns, automation, and analytics to help businesses boost their online sales and engagement with customers. In this article we will show you how you can easily create an integration…
Table of contents
Omnisend is an e-commerce-focused email marketing and automation platform that helps businesses manage customer communications, create personalized campaigns, and automate their marketing workflows.
If you use Facebook Lead Ads to collect new prospects, you can connect Facebook leads to Omnisend with LeadsNotify. This Facebook Lead Ads Omnisend integration automatically sends new leads from your selected Facebook forms to your Omnisend account, so you don’t have to manually export and import leads.
How to Connect Facebook Lead Ads to Omnisend
The integration connects your Facebook Lead Ads forms with Omnisend through LeadsNotify. Once configured, new leads submitted through your selected Facebook forms can be transferred automatically to Omnisend for your email marketing and customer follow-up workflows.
Step 1: Sign Up and Log In to LeadsNotify
First, sign up for LeadsNotify or log in to your existing account.
Step 2: Connect Your Facebook Account
Connect your Facebook account with LeadsNotify. If you haven’t connected your Facebook Pages before, follow the instructions in our Facebook Lead Ads connection guide.
Step 3: Create an Omnisend Notifier
Log in to LeadsNotify and click Create Notifier in the header menu. This will open the integration list. Search for the Omnisend integration and click Try It Now.
In the Facebook section, select the Facebook Page you use for your lead campaign and choose the Instant Form you want to connect. LeadsNotify will retrieve the available fields from the selected form.
In the Omnisend section, you’ll need to enter an Omnisend API key. This API key allows LeadsNotify to connect your Omnisend account and retrieve the fields needed for the integration.
How to Find Your Omnisend API Key
To get your Omnisend API key:
- Log in to your Omnisend account.
- Click the user icon in the top-right corner and open Store Settings.
- Find and open API keys.
- Click Create API Key.
- Enter a name for the API key and create it.
- Copy the API key and paste it into the Omnisend integration section in LeadsNotify.
Step 4: Map Facebook Lead Fields to Omnisend
After you submit your Omnisend API key, LeadsNotify will retrieve the available fields from your Omnisend account and display them in the integration interface.
Map the fields from your Facebook Lead Ad form to the corresponding Omnisend fields. For example, you can map a Facebook lead’s name and email address to the appropriate fields in Omnisend.
Once the field mapping is complete, submit the integration to prepare it for testing.
Step 5: Send a Test Lead
After submitting the integration, LeadsNotify will provide an option to send a test lead. Select the Facebook form you want to test and send a test lead.
The test lead will be sent to your connected Omnisend account. If the test is successful, your Facebook Lead Ads Omnisend integration is ready to use.
How the Facebook Lead Ads to Omnisend Integration Works
Once the integration is active, the workflow is straightforward:
- A prospect submits a Facebook Lead Ad form.
- LeadsNotify receives the new Facebook lead.
- LeadsNotify sends the lead information to your connected Omnisend account.
- The Facebook lead fields are mapped to the corresponding Omnisend fields.
- The lead can then be managed through your Omnisend marketing and automation workflows.
This removes the need to repeatedly export Facebook leads and manually import them into Omnisend.
Why Connect Facebook Lead Ads to Omnisend?
Connecting Facebook Lead Ads to Omnisend can simplify your lead management process and help you move new prospects into your marketing workflow faster.
- Automate lead transfer: Send new Facebook leads to Omnisend without manual imports.
- Save time: Reduce repetitive lead export and data-entry work.
- Keep lead data organized: Map Facebook form fields to the appropriate Omnisend fields.
- Improve follow-up: Move new prospects into your existing Omnisend marketing workflow more quickly.
Frequently Asked Questions
Can I connect Facebook Lead Ads to Omnisend?
Yes. LeadsNotify allows you to connect Facebook Lead Ads with Omnisend and automatically send new leads from your selected Facebook forms to your Omnisend account.
How do I integrate Omnisend with Facebook Lead Ads?
You can integrate Facebook Lead Ads with Omnisend by connecting your Facebook account in LeadsNotify, creating an Omnisend notifier, entering your Omnisend API key, mapping the lead fields, and sending a test lead.
Do I need an Omnisend API key?
Yes. The Omnisend integration in LeadsNotify requires an Omnisend API key to connect your Omnisend account and retrieve the available fields.
Can I choose which Facebook Lead Ad form to connect?
Yes. During setup, you can select the Facebook Page and Instant Form you want to connect. LeadsNotify will retrieve the available fields from the selected form.
Can Facebook leads be sent to Omnisend automatically?
Yes. Once the integration has been configured and tested, new leads submitted through your connected Facebook forms can be sent automatically to Omnisend.
How do I test the Facebook and Omnisend integration?
After completing the setup and field mapping, use the test lead option provided by LeadsNotify. A successful test confirms that the Facebook and Omnisend integration is working correctly.
What should I do if my Facebook leads aren’t reaching Omnisend?
First, verify that the correct Facebook Page and Instant Form are selected and that your Omnisend API key was entered correctly. Check the field mapping and send another test lead. If the problem continues, contact LeadsNotify support for assistance.
Start Sending Facebook Leads to Omnisend
Connecting Facebook Lead Ads to Omnisend can help automate the process of moving new prospects into your email marketing workflow. With LeadsNotify, you can connect your Facebook forms, authenticate your Omnisend account with an API key, map your lead fields, and test the integration in a few simple steps.
If you want to automate your Facebook lead workflow and send new leads to Omnisend without manual imports, get started with LeadsNotify.
If you face any issues with your integration, feel free to contact us at support@leadsnotify.com.
Set up a free notification in a few minutes.
Abdullah Khan
A Technical Lead and backend architect with 10+ years of experience building reliable, high-scale APIs and automation systems. At LeadsNotify, he helps build and maintain the integrations that route Facebook and LinkedIn leads to email, CRMs, and marketing tools in real time.
Connect on LinkedIn ↗