How to Send Facebook Lead Ads to Email Instantly

Want to receive every new Facebook Lead Ad submission by email as soon as it arrives? LeadsNotify automatically sends your Facebook leads to your inbox in real time, so your team can respond quickly without repeatedly checking Meta Business Suite or downloading Facebook leads manually.

With LeadsNotify, you can connect your Facebook Page, select one or more Instant Forms, choose the email recipients, and customize which lead fields appear in each notification. No coding or complicated integration is required.

In this step-by-step guide, you will learn how to set up Facebook Lead Ads email notifications, send a test lead, customize the email subject and fields, and confirm that your notifier is working correctly.

Why Send Facebook Lead Ads to Email?

Facebook Instant Forms make it easy for prospects to submit their details, but those leads still need a quick response. Email notifications make new submissions visible to your team without requiring someone to continuously monitor Meta Business Suite.

• Respond faster: Notify your sales team as soon as a new lead submits a form.
• Reduce missed opportunities: Avoid leaving valuable leads unnoticed inside Facebook.
• Notify multiple team members: Use the To, CC and BCC fields to send each lead to the appropriate recipients.
• Provide useful context: Include contact details, custom answers, form names and campaign information in the email.
• Eliminate manual exports: Receive new submissions without repeatedly downloading CSV files from Facebook.

Faster visibility helps your team contact prospects while their interest is still fresh.

How to Set Up Facebook Lead Ads Email Notifications with LeadsNotify

LeadsNotify connects your Facebook Lead Ads with email and automatically delivers new form submissions to your selected recipients. This eliminates the need to repeatedly check Meta Business Suite or manually download lead files.

Before you begin, create a LeadsNotify account. You should also have access to the Facebook Page and Instant Forms you want to connect.

Step 1: Connect Your Facebook Page to LeadsNotify

Sign in to the LeadsNotify dashboard and open Lead sources from the menu. Click Continue with Facebook. You will be redirected to Facebook to authorize the connection between your account and LeadsNotify.

Facebook will display the Pages available to your account. Select the Facebook Page or Pages that contain the Instant Forms you want to connect.

Approve the requested Facebook permissions so LeadsNotify can access your Instant Forms and receive new lead submissions. Missing permissions may prevent leads from being delivered to your email.

Click Done after reviewing the permissions. Facebook will send you back to LeadsNotify, where the Page shows a Connected status under Facebook Pages.

Step 2: Create a Notifier and Choose Your Forms

Click Create notifier. A notifier controls where new Facebook leads are delivered, and setup takes five short steps: Source, Destination, Email delivery, Fields and Test.

In the Source step, choose Facebook Lead Ads and select the connected Page that owns your Instant Forms.

Then tick one or more Lead forms. LeadsNotify lists the active forms for the selected Page, so one notifier can deliver leads from several forms on the same Page.

Step 3: Choose Email as the Destination

Click Choose destination and select Email. No API key or authorization is needed for email. Click Set email recipients to continue.

Step 4: Add Your Email Recipients

In the Email delivery step, choose who receives each lead:

• To: The primary email address that should receive each lead. This field is required.
• CC: Recipients who should receive a copy of the notification. Separate several addresses with commas. This field is optional.
• BCC: Recipients who should receive a hidden copy. This field is optional.
• Email subject: Tick Customize email subject to replace the default subject with your own.

Open Advanced options if you want the branded email template, want to hide empty answers, or want to rename and reorder fields.

Step 5: Choose What the Alert Says

Click Choose fields. The Fields step lists the questions from your selected lead form plus lead details such as campaign name, ad name, form name and Page name. Tick the ones your team needs, or keep Select all fields on. A phone preview shows how the alert will look.

Step 6: Save the Notifier and Send a Test Lead

Save the notifier. LeadsNotify switches it on and opens Review and test delivery. Click Send test lead: LeadsNotify asks Meta to create one sample lead on your form and shows the delivery result on the same screen. No real customer data is used.

Check the recipient’s inbox and spam folder to confirm the email arrived, then click Finish setup. You can send another test lead at any time by editing the notifier.

Customize Your Facebook Lead Email Notifications

You control the information included in each email from the Email delivery and Fields steps, whether you are creating a notifier or editing an existing one.

• Select lead fields: Choose the Facebook Instant Form fields you want to include, such as full name, email address, phone number or appointment details.
• Customize the email subject: Create a recognizable subject line so your team can quickly identify new Facebook leads.
• Include campaign information: Add fields such as the Page name, form name, campaign name or ad name when this information is useful to your team.

If one notifier receives leads from multiple forms, review the selected fields carefully because different forms may use different field names. Selecting all available fields can help ensure that fields from differently structured or multilingual forms are included.

What Is Included in a Facebook Lead Email?

LeadsNotify sends each submission in a branded, mobile-friendly email that is easy to review on desktop and mobile devices.

• Facebook Page name: The email identifies the connected Page that generated the lead.
• Lead contact details: Selected information such as name, email address and phone number appears in the lead information section.
• Custom form answers: Answers to qualifying questions, appointment questions and other custom fields can be included.
• Original field labels: LeadsNotify uses the labels from the Facebook Instant Form, including custom or translated labels when they are available.
• Clickable contact information: Valid email addresses and phone numbers are displayed as clickable email and telephone links.
• Recognizable email subject: The default subject identifies the Facebook Page, or you can provide your own custom subject.

If a lead skips a field because of conditional form logic, LeadsNotify can still deliver the remaining information that was submitted.

Track Facebook Lead Email Delivery Status

LeadsNotify records the delivery status of your Facebook leads on the Lead delivery page. This helps you confirm whether a lead was delivered successfully and investigate unsuccessful delivery attempts.

For each lead, the dashboard can display:

• The time the lead was generated by Facebook
• The time the webhook was sent and received
• The Facebook lead ID
• The connected Page and form
• The notifier destination
• Whether the delivery succeeded or failed
• The response returned during the delivery attempt

You can filter delivery records by date range, status and notifier, or search by lead ID, form or destination. Click Export CSV to download the records for reporting or troubleshooting.

Facebook Lead Ads Email Notifications Not Working?

If a lead notification does not arrive, check the following items before creating a new notifier.

Confirm That the Notifier Is Active

Open Notifiers in LeadsNotify and check that the notifier’s switch is on. Then edit the notifier and send a test lead from the Test step to confirm that LeadsNotify can send an email to the configured recipient.

Check the Recipient Address and Spam Folder

Confirm that the email address in the To field is correct. Also check the spam, junk and promotions folders if the test notification does not appear in the primary inbox.

Verify the Facebook Page and Form

Make sure the notifier contains the correct Facebook Page and Instant Form. If you recently created a new form, edit the notifier and select that form before testing it.

Review Facebook Permissions

LeadsNotify requires permission to access your Facebook Page, Instant Forms and lead submissions. If permissions were removed or expired, reconnect the Facebook Page and approve the requested permissions again.

Check Customized and Multilingual Fields

Different Instant Forms can use different field names, including translated or custom fields. If a notifier covers multiple forms, select the fields used by each form or allow all available fields so that important lead information is not omitted.

Enable Lead Failure Email Alerts

The Test step of each notifier shows whether failure alerts are on. When they are, LeadsNotify sends one failure alert if that notifier cannot deliver a lead successfully.

The alert includes the Facebook Page, destination, lead ID, notifier ID, failure time and the technical response returned during delivery. It also provides a link to review the failed lead from the Lead delivery page.

Failure alerts are sent to the account email address. You can also configure additional recipients and choose which notifiers should send these alerts from your profile settings. Learn more about instant lead failure email alerts.

Frequently Asked Questions

Can Facebook Lead Ads Be Sent Directly to Email?

Yes. LeadsNotify can automatically send each new Facebook Lead Ad submission to one or more email recipients after you connect your Facebook Page and create an email notifier.

How Quickly Will a Facebook Lead Notification Arrive?

LeadsNotify processes new submissions in real time, so the email notification should normally arrive shortly after the lead submits the Facebook Instant Form.

Can I Send Lead Notifications to Multiple Email Addresses?

Yes. You can specify a primary recipient and add additional recipients using the CC and BCC fields when configuring the notifier.

Can One Notifier Receive Leads from Multiple Facebook Forms?

Yes. You can select multiple Instant Forms from the same connected Facebook Page when creating the notifier.

Can I Customize the Fields Included in the Email?

Yes. You can select the lead fields included in the notification and customize the email subject. If your forms use different or multilingual field names, review the selected fields or allow all available fields.

Do I Need Coding or Technical Experience?

No. The connection and notifier can be configured from the LeadsNotify dashboard without writing code.

Start Receiving Facebook Leads by Email

Stop checking Meta Business Suite manually for every new submission. Connect your Facebook Page to LeadsNotify and deliver new leads directly to the people responsible for following up.

For additional protection, you can also enable instant lead failure email alerts so your team is notified when a lead cannot be delivered successfully.

Last Updated on October 26, 2026 by Abdullah Khan