A Zapier alternative for sending Facebook Lead Ads and LinkedIn Lead Gen Forms straight into your CRM. No task fees, no task metering on any plan, and a free plan that can actually run lead ads.
Eighteen capabilities, side by side, with a verdict on every row.
| Capability | Lead routing |
zapier Automation platform |
|---|---|---|
| Lead sources | ||
| Facebook Lead AdsLeadsNotify | Yes, on every plan Including the free one. Connect the page and pick where leads go. |
Premium app Requires a paid plan, Professional or higher, from $19.99 a month. |
| LinkedIn Lead Gen FormsLeadsNotify | Yes, on every plan Every integration works with LinkedIn exactly as it does with Facebook. |
Premium app Also paid-plan only. |
| Everything else you might automateZapier | Not supported Facebook and LinkedIn lead forms only, on purpose. |
9,000 apps Nothing in this category comes close. If your automation goes beyond lead ads, this is the reason to buy Zapier. |
| How you get billed | ||
| What the meter countsLeadsNotify | Never your leads Your plan tier is the only input to the bill. |
Tasks Every completed action draws from one shared allowance across your whole account. |
| Lead volume limitLeadsNotify | None, on any plan Route 50 leads or 50,000, the plan does not change. |
100 tasks on free A task allowance per plan, shared across every Zap you run. |
| Cost of a good monthLeadsNotify | No change Volume is not a billable event. |
More tasks used A campaign that doubles your leads doubles the tasks it consumes. |
| Free plan for lead adsLeadsNotify | Yes, and it works Free forever, 100 leads a month, full field mapping, no card. |
Cannot run lead ads The free plan exists, but Facebook Lead Ads is a premium app, so it cannot be used on it. |
| One lead, several destinationsLeadsNotify | Costs nothing extra CRM, sheet and inbox is one connection. |
One task each Every action you add consumes another task. |
| Price publishedEven | Yes, every tier On one page, no account needed. |
Yes, every tier Zapier publishes Free, Professional and Team on its pricing page. |
| Delivery | ||
| Real-time Facebook lead deliveryEven | Seconds On every plan. |
Instant Their New Lead trigger is labelled Instant, not polling. Anyone telling you Zapier is slower here is wrong. |
| Time to your first routed leadLeadsNotify | Minutes Connect the page, choose the destination, map the fields. |
Longer Build the Zap, map the fields, test it, turn it on. |
| Instant email alertLeadsNotify | Every plan It is the product, not an add-on. |
Another task The notification is a separate action and consumes your allowance. |
| Field mappingEven | Unlimited fields Every plan, including free. |
Yes Mapped inside the Zap editor. |
| Integrations and connectors | ||
| Your tool is not on the listLeadsNotify | We build it, free Any plan, including free. Keep Zapier running while we do. |
You build it Webhooks, or build an app on their developer platform. |
| Direct integrationsZapier | 31 Covering the CRMs, email tools and spreadsheets most advertisers use, plus anything else on request. |
9,000 The widest library in software. Most people use four of them. |
| Custom webhooksLeadsNotify | Yes, on every plan POSTs every lead to any endpoint that accepts a web request. |
Paid plans Webhooks are a premium feature. |
| Building and maintaining it | ||
| Multi-step logic, filters and pathsZapier | Not offered We route leads. We do not branch them, format them or run code. |
Yes Filters, paths, code steps and formatting. If you need real workflow logic, buy Zapier. |
| Workflow building requiredLeadsNotify | None There is nothing to build. That is the product. |
Yes You build each Zap and you maintain it when something changes. |
Built for agencies running Meta and LinkedIn lead ads, and nothing else.
Zapier bills on tasks from one shared allowance, so the campaign that finally works costs you more to receive, and sending a lead to three places spends three tasks. We never count leads or actions.
Facebook Lead Ads and LinkedIn Lead Gen Forms are premium apps on Zapier, so their free plan cannot run them at all. Ours routes both on the free plan, forever.
Not one of our direct integrations? Tell us and we build it, at no extra cost, on any plan including the free one. Keep Zapier running until it is live. Request one.
Do not turn the Zap off on day one. Run both, compare, then stop paying tasks for it.
No card. The free plan routes 100 leads a month from Facebook and LinkedIn, which is more than Zapier's free plan can do with lead ads at all.
Point LeadsNotify at the lead form your Zap is already handling, and at the same CRM or sheet. If the destination is not on our list, tell us and we start building it.
You will get duplicate leads for seven days. That is the point. Compare what arrives, how complete it is, and how fast it lands.
Open your task history and count how many tasks that one Zap consumed in the month. That number is what the switch is worth, and it grows every time a campaign works.
Switch it off, confirm leads still arrive for 24 hours, then decide whether you still need the paid Zapier plan for anything else.
No. Facebook Lead Ads is a premium app on Zapier, which means it requires a paid plan, Professional or higher, from $19.99 a month. LinkedIn Lead Gen Forms is premium too. LeadsNotify routes both on the free plan. Checked on zapier.com.
No, and anyone telling you otherwise is repeating something untrue. Zapier's Facebook Lead Ads New Lead trigger is labelled Instant on their own app page, not polling. Both tools deliver in real time. The difference is what each one costs you, not how fast the lead arrives.
Only for lead ads. If your Zaps do anything beyond moving Facebook or LinkedIn lead form submissions into a CRM, spreadsheet or inbox, keep Zapier. It connects to 9,000 apps and supports filters, paths and code steps. LeadsNotify does one job.
Zapier bills on tasks. Every completed action draws from one allowance shared across your whole account, so sending a lead to a CRM, a sheet and an inbox spends three. A campaign that doubles your leads doubles the tasks it consumes. With LeadsNotify one lead counts once, however many places you send it, and we never charge per action.
Tell us and we build the connector for you. There is no extra charge and it is available on every plan including the free one. Keep Zapier running while we build it, so nothing stops.
Yes, and most people should while they test. Point the same lead form at both, compare what arrives, then turn off the Zap and stop spending tasks on it.
Free plan, 100 leads a month, no card, no task counter. Missing a connector? We build it while you keep running on Zapier.
Setup takes minutes. No workflow builder, no code.
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